Meta ads statistics (2026)

Updated August 1, 2026 · every figure is sourced — cite freely with a link to this page

A round-up of current, verifiable figures on Facebook and Instagram advertising: users in Slovakia and Czechia, Meta's global revenue, and average ad prices. Every number is sourced and the page is kept up to date — a ready reference for articles, decks and budget decisions.

Slovakia & Czechia

3.25MFacebook users in Slovakia (April 2026) — 59.7% of the population. Largest group: 25–34 year-olds. Source: NapoleonCat
1.84MInstagram users in Slovakia (April 2026) — 33.8% of the population; 54.4% are women. Source: NapoleonCat
2.60MMessenger users in Slovakia (April 2026) — 47.8% of the population. Source: NapoleonCat
4.28MInstagram users in Czechia (May 2026) — 40.1% of the population. Largest group: 25–34 year-olds (1.39M). Source: NapoleonCat

Meta worldwide

3.56Bpeople use at least one Meta app every day (Family Daily Active People, March 2026) — up 4% year over year. Source: Meta earnings via PaceAds
$196.18BMeta's ad revenue for 2025 — up 22% year over year. Source: Meta earnings via PaceAds
$55.02BMeta's ad revenue in Q1 2026 — up 33% year over year. Source: Meta earnings via PaceAds

Ad prices (global benchmarks)

$1.72average Facebook CPC (cost per click) across industries in 2026 — up from $1.55 in 2025. Source: Digital Applied
$7.47average Facebook CPM (cost per 1,000 impressions); Instagram sits in the $6.25–7.68 range. Source: WebFX
−26%lower CPC on Instagram Reels ($1.28) than the Facebook feed — the cheapest placement for clicks. Source: Digital Applied
−32%lower cost per acquisition with Advantage+ shopping campaigns versus manually set-up campaigns. Source: PaceAds

These benchmarks are global averages in USD; actual costs vary by industry, country and creative quality, and tend to run lower outside the largest English-speaking markets.

Quick takeaways to cite

• Almost 6 in 10 Slovaks use Facebook and a third use Instagram — Meta ads reach most of the country's online population.
• Ad prices are rising globally (CPC +11% year over year) — creative and measurement efficiency matters more than ever.
• Reels are the cheapest placement for clicks; AI-driven campaigns (Advantage+) lower the cost per acquisition.

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