Average Order Value (AOV) Calculator

AOV = total revenue ÷ number of orders over the same period. Make $10,000 across 125 orders and your AOV is 10,000 ÷ 125 = $80 per order.

Use the same time window for both numbers so the average is meaningful. AOV is a snapshot of how much customers spend per purchase — track it over time to see whether upsells, bundles or free-shipping thresholds are working.

A higher AOV means each sale carries more profit, so you can afford to pay more to acquire it — which lowers the ROAS you need just to break even. Raise your AOV and campaigns that looked marginal suddenly become profitable.

To turn your AOV and margin into the exact return you need per dollar of ad spend, use the break-even ROAS calculator at /en/tools/break-even-roas-calculator. It's the number every other ad metric should be judged against.

Bundle and upsell — offer complementary products, volume discounts or a free-shipping threshold just above your current AOV to nudge basket size up.

Show the right offer to the right buyer — customers likely to spend more should see your higher-value products and bundles, not the entry item.

That targeting is part of what Geniusko automates on Meta: it optimises delivery toward the audiences and creatives that produce real revenue, so more of your spend reaches higher-value buyers.